TikTok Money Calculator
Estimate what a TikTok creator earns — or what you should pay them — per sponsored post. Enter followers and average views for an instant rate range. Free, no signup.
Estimated rate per sponsored post
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Estimate only. Real rates vary with niche, audience country, engagement and exclusivity. TikTok pricing tracks views more than follower count (~$20–$40 per 1,000 views for a dedicated post), so we use views when provided, otherwise ~$0.01–$0.02 per follower.
Running the campaign, not just pricing it?
Find creators in your budget on SeekSocial — filter 21M+ TikTok creators by followers, views and engagement, then export their emails to reach out directly.
Search 21M+ creators freeFrequently asked questions
- How much do TikTok creators charge per post?
- It varies widely by niche, country and engagement, but a common benchmark is ~$20–$40 per 1,000 views for a dedicated sponsored video, or roughly $0.01–$0.02 per follower when views aren't known.
- Does follower count or views matter more?
- Views. TikTok's feed distributes by performance, so a creator with fewer followers but high average views can command more than a larger, lower-view account. Base rates on views when you can.
- Is this calculator accurate?
- It's an estimate to set expectations, not a quote. Real pricing depends on exclusivity, usage rights, audience country and how well the creator's niche matches your product.