TikTok Engagement Rate Calculator
Enter a creator's follower count and typical likes, comments and shares to get their engagement rate instantly — plus a rating for how it stacks up on TikTok. Free, no signup.
Engagement rate
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Rating
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Formula: (likes + comments + shares) ÷ followers × 100. On TikTok, 3–6% is good and 6%+ is strong — higher than Instagram or YouTube because TikTok's feed favors reach over follower count.
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Search 21M+ creators freeFrequently asked questions
- What is a good engagement rate on TikTok?
- On TikTok, 3–6% is good and 6%+ is strong. TikTok rates run higher than Instagram or YouTube because the For You feed distributes videos by performance rather than follower count, so even small accounts can see high engagement.
- How is TikTok engagement rate calculated?
- Add up likes, comments and shares on a typical post, divide by the creator's follower count, and multiply by 100. Some marketers use average views instead of followers for a reach-based rate.
- Why does engagement rate matter?
- It's the fastest signal of whether an audience actually cares about a creator's content. A creator with 50K engaged followers often drives more sales than one with 500K passive followers.